Manilla Press unearths 'pioneering' zero-waste climate manifesto campaign

Manilla Press has unearthed its “pioneering” zero-waste UK campaign for climate action manifesto The Future We Choose.

Written by former UN secretary for climate change Christiana Figueres and her senior political secretary Tom Rivett-Carnac, the publisher described the book as “the definitive manifesto for optimism and action to survive the climate crisis."

Led by Bonnier UK campaigns director Felice McKeown, the marketing campaign aims to be as eco friendly as possible. Manilla Press is also working in partnership with Less Plastic UK on their March #MoreNature campaign offering advice to booksellers looking to reduce plastic pollution in their displays.

McKeown said: “Reading The Future We Choose last year had such a profound impact on me–not only personally but also in the way I think about marketing. We needed the campaign for this book to reflect the values it represents. It’s also been a real lesson to understand all the different points at which waste creeps into the marketing cycle, but also the ways in which all of us can work to reduce that.”

UK and Commonwealth rights to The Future We Choose for were bought by publisher Margaret Stead from Doug Abrams at Idea Architects via Caspian Dennis at Abner Stein in a nine-way auction. Erroll MacDonald pre-empted for Knopf, Penguin Random House in the US.

The book was published on 25th February.

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