Museum 2040: A Museum magazine special edition

Elizabeth Merritt, Founding director of the Center for the Future of Museums, American Alliance of Museums writes about the Museum 2040, a special edition of the Museum magazine that the goal of this exercise in “future fiction” is to help readers investigate one possible future and think about how the organizations might respond. 

This issue of Museum is set in one specific future that might result from existing limits and challenges playing out over coming decades. This scenario, dubbed A New Equilibrium, was developed with the input of many people inside and outside the museum field, drawing on mainstream research and projections on demographics, technology, the economy, environment and other sectors. For example, in this version of 2040:

  • The US population is older and more diverse than it is now. The ratio of retired people to people of working age (so-called “old-age dependency”) has climbed to 38% from 25% in 2017. 
  • Economic stratification has continued to grow in the past few decades. The top 10% of families now hold 85% of the wealth in the US, while the bottom 60% hold 1%.
  • In education, there has been significant growth in the number of private schools, and charter schools now serve 15 percent of the public school population (triple the number in 2014).
  • Impact philanthropy has become the dominant guiding principle of individual and foundation funding, and nonprofits are expected to provide concrete, measurable data of how they have improved the environment, or people’s lives, in order to secure support.
In the face of these challenges, museums have prospered. Attendance is robust, our organizations are financially stable, and our visitors, staff, and board members reflect our communities.

This issue of the magazine is available as a free download for members and non-members alike, upon filling a simple form on their website.

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